From: Subject: BusinessWeek Date: Wed, 7 Feb 2007 10:44:45 -0800 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0110_01C74AA4.FB683130" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.3028 This is a multi-part message in MIME format. ------=_NextPart_000_0110_01C74AA4.FB683130 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.businessweek.com/technology/content/jan2007/tc20070117_348380.htm?chan=top+news_top+news+index_technology BusinessWeek JANUARY 17, 2007

Technology =
By Steve Rosenbush

Web Sites Challenge the Textbook Goliaths


The biggest, Chegg.com, has scored $2.2 million in = funding. The=20 idea: sell cheaper books to students, bypass the textbook = monopolies=97and make=20 money


The college textbook = market has=20 functioned as a near-perfect monopoly. Consider: How often does someone = have the=20 authority to order consumers to purchase a product with a limited number = of=20 vendors? University professors have just that power, requiring students = to=20 purchase particular books for their courses. The often obscure titles = must=20 typically be purchased from the college bookstore, which obtains them = through=20 special order. With limited competition, at best, prices for new = textbooks can=20 easily climb to $100, and have tripled since the mid-1980s (see=20 BusinessWeek.com, 7/12/06, "Textbook=20 Costs Stir Concern").

Now a group of small Web sites is = trying to=20 provide students with a cheaper alternative for textbooks and other = school=20 supplies, such as computers. The largest of the sites, Chegg.com, has = just=20 received $2.2 million in funding, BusinessWeek.com has learned. The = company,=20 based in Santa Clara, Calif., raised the money from Gabriel Venture = Partners and=20 angel investor Mike Maples. Maples also participated in an earlier angel = round.=20

Chegg allows students to buy and sell used textbooks and other=20 school-related goods and services for free. It's a huge market, = generating $11=20 billion in revenue and $3 billion in profit a year, according to Rick = Bolander,=20 a Gabriel co-founder and a member of the Chegg board. "If we can take = just 5% of=20 that market, we'll be very happy," he says.

Helping = Students=20 Save Chegg provides goods at lower prices than traditional = campus=20 outlets. The margins on used textbooks are often as high as 40%, = according to=20 Chegg Chief Executive Osman Rashid. It's just one example of rising = education=20 costs (see BusinessWeek.com, 8/10/06, "America's=20 Priciest Dorms"). By eliminating the middleman, the student buyer = and seller=20 can split the profit margin among themselves, Rashid says. He added that = a $100=20 textbook that might be resold at the campus bookstore for $70 would go = for about=20 $50 on Chegg. "The used textbook business has been wildly profitable for = retailers. Our whole notion is to save some money for students," says = Rashid, an=20 electrical engineer who previously worked as a sales executive for = Chordiant=20 Software (CHRD).=20

One Chegg user says her book expenses have dropped to = $200=97from $500 to=20 $600=97since she began using the site in September. "It's a really great = way for=20 students to find textbooks, tutors, or jobs. The prices are cheaper than = other=20 sites," says Stacy Lynn Austin, a junior who is studying journalism and = creative=20 writing at New York University.

Chegg has its roots in a site = known as=20 Cheggpost.com. It was founded in 2001 at Iowa State University by Josh = Carlson,=20 a student at the university. It incorporated as Chegg in 2004, with = Carlson and=20 Rashid Aayush Phumbhra at the helm. It expanded nationally last fall, = although=20 it's focusing on certain universities and groups of schools. As for the = name, it=20 refers to the "chicken and egg" problem that confronts students who are = pressed=20 to come up with the money they need for textbooks that will help them = earn a=20 living later in life, according to Rashid.

Chegg has been = growing=20 through acquisition. It has merged with several smaller sites including = UFlipit,=20 Textopedia, and UTank. It's now several times larger than rivals such as = Collegemedium.com and DormItem, according to market researcher Alexa = Internet.=20

Staying Competitive Chegg faces plenty of = challenges,=20 though. Online retailers such as Amazon.com (AMZN) and = Half.com=20 sell used textbooks, too. And as a free classified service, Chegg = depends=20 heavily on advertising for revenue, which can be particularly tough for = a small=20 site. Chegg also charges fees to certain nonstudents who live near = campuses and=20 want to sell goods to students. It sells new books and computers at a = discount=20 as well, by reaching agreements with wholesalers.

How can Chegg = hope to=20 compete? Bolander says the company benefits from a lean cost structure = and a=20 "hyper-local" business plan. "Everyone from Google (GOOG) to = Yahoo! (YHOO) and = MSN (MSFT) is = going local,=20 and that is an area of strength for us," Bolander says.

The = issue of=20 rising textbook prices actually sparks global concern. An online = organization=20 called the Global Text Project seeks to distribute free digital = textbooks in=20 developing countries (see BusinessWeek.com, 12/11/06, "The=20 Worldwide Textbook"). While Chegg still allows users to make a = profit on=20 their goods, the era of a monopoly market=97with 40% margins=97may be = drawing to a=20 close.

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All rights reserved.=20

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0px 0px 2px; FONT: 12px arial, helvetica; COLOR: #333333 } H5 { MARGIN: 0px; FONT: 11px Arial, Helvetica, sans-serif } .outerMenu { MARGIN-TOP: 1px; VISIBILITY: hidden; FONT: 11px/1 trebuchet ms, = arial,helvetica,sans-serif; COLOR: #000; PADDING-TOP: 1px; = BORDER-BOTTOM: #015596 1px solid; POSITION: absolute; BACKGROUND-COLOR: = #015596 } .item { PADDING-RIGHT: 0px; BORDER-TOP: #fff 1px solid; PADDING-LEFT: 5px; = PADDING-BOTTOM: 5px; MARGIN: 0px 1px 0px 2px; PADDING-TOP: 4px } .actItem { BACKGROUND: blue } .sponsorText { PADDING-LEFT: 1px; PADDING-BOTTOM: 1px } .menuAdImg { BORDER-TOP-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: = 0px; WIDTH: 88px; HEIGHT: 31px; BORDER-RIGHT-WIDTH: 0px } .menuAdTrack { VISIBILITY: hidden; POSITION: absolute } .red { BACKGROUND-COLOR: #c00 } .blue { BACKGROUND-COLOR: #036 } .biz { MARGIN: 5px 0px 0px; BACKGROUND-COLOR: #036 } .fridge { BORDER-TOP: #ccc 1px solid; MARGIN: 5px 0px; FONT: 11px/1.5 trebuchet = ms, arial,helvetica; WIDTH: 100% } .fridge A { PADDING-RIGHT: 0px; DISPLAY: block; PADDING-LEFT: 3px; PADDING-BOTTOM: = 0px; MARGIN-LEFT: 9px; BORDER-LEFT: #000 2px solid; PADDING-TOP: 1px } .fridge SPAN { PADDING-RIGHT: 0px; DISPLAY: block; PADDING-LEFT: 3px; PADDING-BOTTOM: = 0px; MARGIN-LEFT: 9px; BORDER-LEFT: #000 2px solid; PADDING-TOP: 1px } .fridge .topLev { FONT-WEIGHT: bold; COLOR: #000! important; BORDER-BOTTOM: #ccc 1px = solid; BACKGROUND-COLOR: #efefef; TEXT-DECORATION: none! important } .fridge DIV { BORDER-BOTTOM: #ccc 1px solid } .fridge A.sub { PADDING-BOTTOM: 3px; MARGIN-LEFT: 0px; LINE-HEIGHT: 1em; PADDING-TOP: = 3px; BACKGROUND-COLOR: #fff } .storyPoll TABLE { FONT-SIZE: 11px } .storyPoll SPAN { FONT-SIZE: 11px } .storyPoll H5 { FONT-SIZE: 9px } .storyPoll .grayBlock { MARGIN-TOP: 0px; MARGIN-BOTTOM: 10px } .bar { PADDING-RIGHT: 0px; DISPLAY: block; PADDING-LEFT: 0px; FONT-WEIGHT: = bold; FONT-SIZE: 11px; MARGIN-BOTTOM: 5px; PADDING-BOTTOM: 0px; = LINE-HEIGHT: 1.5em; PADDING-TOP: 0px; FONT-FAMILY: 'Trebuchet MS' = trebuchet ms, arial,helvetica; TEXT-DECORATION: none! important } .bkBar { COLOR: #000000! important; BACKGROUND-COLOR: #ffffff! important } .wtBar { COLOR: #000000! important; BACKGROUND-COLOR: #ffffff! important } .grBar { COLOR: #000000; BACKGROUND-COLOR: #999999 } .bizBar { BORDER-RIGHT: #ccc 1px solid; BORDER-TOP: #ccc 1px solid; BORDER-LEFT: = #ccc 1px solid; COLOR: #000000! important; BORDER-BOTTOM: #ccc 0px = solid; BACKGROUND-COLOR: #ffffff! important } .innerBar { PADDING-RIGHT: 3px; DISPLAY: block; PADDING-LEFT: 3px; FLOAT: left; = COLOR: #ffffff! important; MARGIN-RIGHT: 3px; BACKGROUND-COLOR: #cc0000; = TEXT-ALIGN: left } .bizBar .innerBar { BACKGROUND: #005496; COLOR: #ffffff! important } .wtBlock { BORDER-RIGHT: #cccccc 1px solid; PADDING-RIGHT: 5px; BORDER-TOP: = #cccccc 1px solid; PADDING-LEFT: 5px; MARGIN-BOTTOM: 15px; = PADDING-BOTTOM: 5px; BORDER-LEFT: #cccccc 1px solid; PADDING-TOP: 5px; = BORDER-BOTTOM: #cccccc 1px solid; BACKGROUND-COLOR: #fff } .AllAds { Z-INDEX: 99; OVERFLOW: visible } #Right2 { Z-INDEX: 99; PADDING-BOTTOM: 10px; OVERFLOW: visible; WIDTH: 300px } #Middle { Z-INDEX: 99; PADDING-BOTTOM: 10px; OVERFLOW: visible; WIDTH: 300px } #Right3 { Z-INDEX: 99; PADDING-BOTTOM: 10px; OVERFLOW: visible; WIDTH: 300px } ------=_NextPart_000_0110_01C74AA4.FB683130 Content-Type: application/x-js Content-Transfer-Encoding: quoted-printable Content-Location: http://www.businessweek.com/common_scripts/Tacoda_AMS_DDC_Header.js /* tacoda header voided 01.31.07, original content backed at = /common_scripts/Tacoda.old/Tacoda_AMS_DDCHeader.v4.js */ ------=_NextPart_000_0110_01C74AA4.FB683130 Content-Type: application/x-js Content-Transfer-Encoding: quoted-printable Content-Location: http://res.businessweek.com/scripts/common.js /*-----------------------------------------------------------------------= -------=0A= =0A= BusinessWeek=0A= Common Scripts=0A= Version: 1.0=0A= Copyright: (c) 2006 by The McGraw-Hill Companies Inc. All Rights Reserved=0A= =0A= -------------------------------------------------------------------------= -----*/=0A= =0A= /*- Run On Load = --------------------------------------------------------------*/=0A= =0A= // window.onload listener to share event with multiple functions=0A= // Based on runOnLoad function from =0A= // "JavaScript: The Definitive Guide", 5th ed, p.434, example 17-7=0A= =0A= runOnLoad.functionsQueue =3D new Array();=0A= runOnLoad.isLoaded =3D false;=0A= =0A= function runOnLoad(functionCall) {=0A= if (runOnLoad.isLoaded) functionCall();=0A= else runOnLoad.functionsQueue.push(functionCall);=0A= }=0A= =0A= runOnLoad.run =3D function() {=0A= if (runOnLoad.isLoaded) return;=0A= for (var i =3D 0; i < runOnLoad.functionsQueue.length; i++) { =0A= //=0A= // runOnLoad.functionsQueue[i]();=0A= //=0A= try { runOnLoad.functionsQueue[i](); } =0A= catch(functionError) { =0A= if (functionError instanceof Error) {=0A= alert(functionError.name + ": " + functionError.message);=0A= }=0A= }=0A= }=0A= runOnLoad.isLoaded =3D true;=0A= delete runOnLoad.functionsQueue;=0A= delete runOnLoad.run;=0A= };=0A= =0A= if (window.addEventListener) {=0A= window.addEventListener("load", runOnLoad.run, false);=0A= } else if (window.attachEvent) {=0A= window.attachEvent("onload", runOnLoad.run)=0A= } else {=0A= window.onload =3D runOnLoad.run;=0A= }=0A= =0A= //=0A= //=0A= // REGISTER FUNCTIONS WITH runOnLoad HERE=0A= runOnLoad(checkRelatedItems);=0A= runOnLoad(addReaderComments);=0A= runOnLoad(updateTabBox);=0A= runOnLoad(addTextSizer);=0A= runOnLoad(addHover);=0A= runOnLoad(initLinkRels);=0A= runOnLoad(checkPartner);=0A= runOnLoad(getAuthorArticles);=0A= //=0A= //=0A= =0A= /*- Create XMLHttpRequest Object = ---------------------------------------------*/=0A= =0A= function getHTTPObject() {=0A= if (window.ActiveXObject) { =0A= var requestObject =3D new ActiveXObject("Microsoft.XMLHTTP");=0A= } else if (window.XMLHttpRequest) {=0A= var requestObject =3D new XMLHttpRequest();=0A= } else {=0A= var requestObject =3D false;=0A= }=0A= return requestObject;=0A= }=0A= =0A= /*- Generic XML Parser = -------------------------------------------------------*/=0A= =0A= // takes serialized XML string and returns XML object=0A= =0A= function parseXML(text) {=0A= if(typeof DOMParser !=3D "undefined") {=0A= return (new DOMParser()).parseFromString(text, "application/xml");=0A= } else if (typeof ActiveXObject !=3D "undefined") { =0A= var doc =3D new ActiveXObject("Microsoft.XMLDOM");=0A= doc.async =3D "false";=0A= doc.loadXML(text);=0A= return doc;=0A= } else {=0A= var url =3D "data:text/xml;charset=3Dutf-8," + = encodeURIComponent(text);=0A= var request =3D new XMLHttpRequest();=0A= request.open("GET", url, false);=0A= request.send(null);=0A= return request.responseXML;=0A= }=0A= }=0A= =0A= /*- SWF Data Gateway = ---------------------------------------------------------*/=0A= =0A= var gatewaySWF;=0A= var gatewayIsLoaded =3D false;=0A= var gatewayCheckInterval;=0A= var gatewayQueue =3D new Array();=0A= =0A= function constructGatewaySWF() {=0A= =0A= var baseURL =3D String(location);=0A= baseURL =3D baseURL.match(/http:\/\/([^\/]+).*/);=0A= baseURL =3D baseURL[1];=0A= =0A= var cacheKiller =3D new Date();=0A= =0A= var gatewaySWFWrapper =3D document.createElement("div");=0A= gatewaySWFWrapper.setAttribute("id", "gatewaySWFWrapper");=0A= var footer =3D document.getElementById("footer");=0A= footer.appendChild(gatewaySWFWrapper);=0A= =0A= var so =3D new SWFObject("http://" + baseURL + = "/gateway.swf?cacheKiller=3D" + cacheKiller.getTime(), "gatewaySWF", = "1", "1", "8");=0A= so.addParam("allowScriptAccess", "always");=0A= so.write("gatewaySWFWrapper");=0A= gatewaySWF =3D document.getElementById("gatewaySWF");=0A= gatewayCheckInterval =3D setInterval(gatewayCheck, 10);=0A= }=0A= =0A= function gatewayCheck() {=0A= if (gatewayIsLoaded) { =0A= clearInterval(gatewayCheckInterval); =0A= //=0A= // go through array to see if any requests were waiting...=0A= if (gatewayQueue.length !=3D 0) {=0A= for (var i =3D 0; i < gatewayQueue.length; i++) {=0A= var storedRequest =3D gatewayQueue.shift();=0A= gatewayRequest(storedRequest.source, storedRequest.handler);=0A= }=0A= }=0A= }=0A= }=0A= =0A= function gatewayRequest(dataSource, dataHandler) {=0A= if (gatewayIsLoaded) { =0A= gatewaySWF.getData(dataSource, dataHandler);=0A= } else {=0A= var request =3D new Object();=0A= request.source =3D dataSource;=0A= request.handler =3D dataHandler;=0A= gatewayQueue.push(request);=0A= }=0A= }=0A= =0A= function setGatewayStatus(status) {=0A= gatewayIsLoaded =3D status;=0A= }=0A= =0A= /*- Query String Values = ------------------------------------------------------*/=0A= =0A= // Gets, parses URL query string values into an object=0A= // See "JavaScript: The Definitive Guide", 5th ed, p.272, example 14-1=0A= =0A= var queryStringValues =3D getQueryStringValues();=0A= =0A= function getQueryStringValues() {=0A= var args =3D new Object();=0A= var query =3D location.search.substring(1);=0A= var pairs =3D query.split("&");=0A= for (var i =3D 0; i < pairs.length; i++) {=0A= var pos =3D pairs[i].indexOf("=3D");=0A= if (pos =3D=3D -1) continue;=0A= var argName =3D pairs[i].substring(0, pos);=0A= var value =3D pairs[i].substring(pos + 1);=0A= value =3D decodeURIComponent(value);=0A= args[argName] =3D value;=0A= }=0A= return args;=0A= }=0A= =0A= /*- Related Items = ------------------------------------------------------------*/=0A= =0A= var relatedItemsRequestObject;=0A= var relatedItemsSource;=0A= var relatedItemsTitle;=0A= =0A= function checkRelatedItems() {=0A= if (!document.getElementById) return false;=0A= if (!document.getElementsByTagName) return false;=0A= //=0A= // check this page has an inset area...=0A= if (!document.getElementById("inset")) return false;=0A= //=0A= // check if there are already special report links...=0A= if (document.getElementById("specialReport")) return false;=0A= //=0A= // check if there are already Related Items...=0A= if (document.getElementById("relatedItems")) return false;=0A= //=0A= relatedItemsRequestObject =3D getHTTPObject(); =0A= determineRelatedItemsSource();=0A= }=0A= =0A= function determineRelatedItemsSource() {=0A= var baseURL =3D String(location);=0A= baseURL =3D baseURL.match(/http:\/\/([^\/]+).*/);=0A= baseURL =3D baseURL[1];=0A= =0A= var bodyClass =3D document.getElementsByTagName("body")[0].className; =0A= if (bodyClass !=3D "" && bodyClass.indexOf(" ") !=3D -1) {=0A= bodyClass =3D bodyClass.substring(0, bodyClass.indexOf(" "));=0A= }=0A= switch (bodyClass) {=0A= case "topNews": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/bwdaily.rss"; relatedItemsTitle =3D "BW Exclusives"; break;=0A= case "asia": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/asia.rss"; relatedItemsTitle =3D "Asia"; break;=0A= case "europe": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/europe.rss"; relatedItemsTitle =3D "Europe"; break;=0A= case "investing": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/investor.rss"; relatedItemsTitle =3D "Investing"; break;=0A= case "technology": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/technology.rss"; relatedItemsTitle =3D "Technology"; break;=0A= case "autos": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/autos.rss"; relatedItemsTitle =3D "Autos"; break;=0A= case "innovation": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/innovate.rss"; relatedItemsTitle =3D "Innovation & Design"; = break;=0A= case "smallBiz": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/smallbiz.rss"; relatedItemsTitle =3D "Small Biz"; break;=0A= case "bSchools": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/bschools.rss"; relatedItemsTitle =3D "B-Schools"; break;=0A= case "careers": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/careers.rss"; relatedItemsTitle =3D "Careers"; break;=0A= case "magazine": relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/magazine.rss"; relatedItemsTitle =3D "BW Magazine"; break;=0A= default: relatedItemsSource =3D "http://" + baseURL + = "/feed_rss/bwdaily.rss"; relatedItemsTitle =3D "BW Exclusives"; break;=0A= }=0A= getRelatedItems();=0A= }=0A= =0A= function getRelatedItems() {=0A= if (!relatedItemsRequestObject) return false;=0A= relatedItemsRequestObject.open("GET", relatedItemsSource, true);=0A= relatedItemsRequestObject.onreadystatechange =3D processRelatedItems;=0A= relatedItemsRequestObject.send(null);=0A= }=0A= =0A= function processRelatedItems(data) {=0A= =0A= if (relatedItemsRequestObject.readyState =3D=3D 4) { =0A= var sourceXML =3D parseXML(relatedItemsRequestObject.responseText);=0A= =0A= var relatedItemsModule =3D document.createElement("div");=0A= relatedItemsModule.className =3D "module";=0A= relatedItemsModule.setAttribute("id", "relatedItems");=0A= var relatedItemsHeading =3D document.createElement("h2");=0A= relatedItemsModule.appendChild(relatedItemsHeading);=0A= var relatedItemsList =3D document.createElement("ul");=0A= relatedItemsModule.appendChild(relatedItemsList);=0A= =0A= var itemsArray =3D sourceXML.getElementsByTagName("item")=0A= for (var i =3D 0; i < 5; i++) {=0A= var title =3D = itemsArray[i].getElementsByTagName("title")[0].firstChild.nodeValue;=0A= var link =3D = itemsArray[i].getElementsByTagName("link")[0].firstChild.nodeValue.split(= "?")[0];=0A= var newRelatedItem =3D document.createElement("li");=0A= var newLink =3D document.createElement("a");=0A= newLink.setAttribute("href", link);=0A= var linkText =3D document.createTextNode(title);=0A= newLink.appendChild(linkText); =0A= newRelatedItem.appendChild(newLink);=0A= relatedItemsList.appendChild(newRelatedItem);=0A= }=0A= =0A= var relatedItemsHeadingText =3D = document.createTextNode(relatedItemsTitle);=0A= relatedItemsHeading.appendChild(relatedItemsHeadingText);=0A= var insetContent =3D document.getElementById("insetContent");=0A= insetContent.insertBefore(relatedItemsModule, insetContent.firstChild);=0A= }=0A= }=0A= =0A= /*- Author Bio Articles = ------------------------------------------------------*/=0A= =0A= function getAuthorArticles() {=0A= if (!document.getElementById) return false;=0A= if (!document.getElementsByTagName) return false;=0A= //=0A= var storyBody =3D document.getElementById("storyBody");=0A= if (!storyBody) return false;=0A= if (storyBody.className.indexOf("authorBio") =3D=3D -1) return false;=0A= var authorName =3D = storyBody.getElementsByTagName("h1")[0].firstChild.nodeValue;=0A= authorName =3D encodeURIComponent(authorName);=0A= var dataSource =3D = "http://search.businessweek.com/Search?searchTerm=3Dauthor:" + = authorName + = "&skin=3Drss&sortBy=3Dpub_date%20desc&maxResultsReturned=3D10";=0A= //=0A= constructGatewaySWF();=0A= gatewayRequest(dataSource, "processAuthorArticles");=0A= }=0A= =0A= function processAuthorArticles(data) {=0A= if (!data) return false;=0A= =0A= /*=0A= if (!data) {=0A= alert("Error loading XML!");=0A= }=0A= */=0A= =0A= var dataXML =3D parseXML(data);=0A= var itemsArray =3D dataXML.getElementsByTagName("item");=0A= //=0A= if (itemsArray.length > 0) {=0A= var storyBody =3D document.getElementById("storyBody");=0A= var paragraphs =3D storyBody.getElementsByTagName("p");=0A= for (var i =3D 0; i < paragraphs.length; i++) {=0A= var paragraphClass =3D paragraphs[i].className; =0A= if (paragraphClass =3D=3D "moreLink") {=0A= var moreLink =3D paragraphs[i];=0A= break;=0A= }=0A= }=0A= var module =3D document.createElement("div");=0A= module.className =3D "module";=0A= var heading =3D document.createElement("h2");=0A= var headingText =3D document.createTextNode("Recent Articles");=0A= heading.appendChild(headingText);=0A= module.appendChild(heading);=0A= storyBody.insertBefore(module, moreLink);=0A= }=0A= =0A= for (var j =3D 0; j < itemsArray.length; j++) {=0A= var item =3D itemsArray[j];=0A= =0A= var dateStamp =3D document.createElement("p");=0A= dateStamp.className =3D "date";=0A= var pubDate =3D = item.getElementsByTagName("pubDate")[0].firstChild.nodeValue=0A= var month =3D pubDate.substr(8, 3);=0A= month =3D translateMonth(month);=0A= var day =3D pubDate.substr(5, 2);=0A= if (day.charAt(0) =3D=3D "0") {day =3D day.substr(1, 1);}=0A= var year =3D pubDate.substr(12, 4);=0A= pubDate =3D month + " " + day + ", " + year;=0A= var dateText =3D document.createTextNode(pubDate);=0A= dateStamp.appendChild(dateText);=0A= module.appendChild(dateStamp);=0A= =0A= var subheading =3D document.createElement("h3");=0A= var subheadingLink =3D document.createElement("a");=0A= subheadingLink.setAttribute("href", = item.getElementsByTagName("link")[0].firstChild.nodeValue.split("?")[0]);=0A= subHeadingText =3D = document.createTextNode(item.getElementsByTagName("title")[0].firstChild.= nodeValue);=0A= subheadingLink.appendChild(subHeadingText);=0A= subheading.appendChild(subheadingLink);=0A= module.appendChild(subheading);=0A= =0A= var description =3D document.createElement("p");=0A= var descriptionText =3D = document.createTextNode(item.getElementsByTagName("description")[0].first= Child.nodeValue);=0A= description.appendChild(descriptionText);=0A= module.appendChild(description);=0A= }=0A= }=0A= =0A= function translateMonth(month) {=0A= switch (month) {=0A= case "Jan": var translatedMonth =3D "January"; break;=0A= case "Feb": var translatedMonth =3D "February"; break;=0A= case "Mar": var translatedMonth =3D "March"; break;=0A= case "Apr": var translatedMonth =3D "April"; break;=0A= case "May": var translatedMonth =3D "May"; break;=0A= case "Jun": var translatedMonth =3D "June"; break;=0A= case "Jul": var translatedMonth =3D "July"; break;=0A= case "Aug": var translatedMonth =3D "August"; break;=0A= case "Sep": var translatedMonth =3D "September"; break;=0A= case "Oct": var translatedMonth =3D "October"; break;=0A= case "Nov": var translatedMonth =3D "November"; break;=0A= case "Dec": var translatedMonth =3D "December"; break;=0A= }=0A= return translatedMonth;=0A= }=0A= =0A= /*- Add Hover Support = --------------------------------------------------------*/=0A= =0A= // dynamically adds .hover class to elements for browsers with poor = :hover=0A= // pseudo-class support. 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}=0A= }=0A= =0A= function addPartnerHat(imageURL, imageWidth, imageHeight, linkTitle, = linkURL) {=0A= if (!document.createElement) return false;=0A= //=0A= var partnerHat =3D document.createElement("div");=0A= partnerHat.className =3D "partnerHat";=0A= //=0A= var partnerHatLink =3D document.createElement("a");=0A= partnerHatLink.setAttribute("title", linkTitle);=0A= if (linkURL =3D=3D undefined) {=0A= partnerHatLink.setAttribute("href", "javascript:history.back();");=0A= } else {=0A= partnerHatLink.setAttribute("href", linkURL);=0A= }=0A= //=0A= var partnerImage =3D document.createElement("img");=0A= partnerImage.setAttribute("src", imageURL);=0A= partnerImage.setAttribute("alt", "");=0A= partnerImage.setAttribute("width", imageWidth);=0A= partnerImage.setAttribute("height", imageHeight);=0A= //=0A= partnerHatLink.appendChild(partnerImage);=0A= partnerHat.appendChild(partnerHatLink);=0A= var body =3D document.getElementsByTagName("body")[0];=0A= body.insertBefore(partnerHat, 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s_vp_setAndPersistValue('s_prop18',s_vp_getValue('s_eVar8'),0);=0A= =0A= s_vp_setAndPersistValue('s_prop19',s_vp_getValue('s_eVar9'),0);=0A= }=0A= =0A= /************************** PLUGINS SECTION *************************/=0A= /* You may insert any plugins you wish to use here. */=0A= =0A= =0A= function s_vp_getValue(vs)=0A= =0A= {var k=3Dvs.substring(0,2)=3D=3D's_'?vs.substring(2):vs;return s_wd[=0A= =0A= 's_vpm_'+k]?s_wd['s_vpv_'+k]:s_gg(k)}=0A= =0A= /*=0A= * setValOnce for campaign id=0A= */=0A= function s_vp_setValOnce(vs) {=0A= var cn=3D's_p1_'+vs,vsk=3Ds_c_r(cn),vsv=3Ds_vp_getValue(vs)=0A= if(vsv){=0A= vsv=3D=3Dvsk?s_vpr(vs,''):s_c_w(cn,vsv,0)=0A= }=0A= }=0A= =0A= /*=0A= =0A= * Plugin: Set and Persist Value=0A= =0A= * Param1 - destination variable (s_prop)=0A= =0A= * Param2 - source variable=0A= =0A= * Param3 - expiration in days (0 for session)=0A= =0A= */=0A= =0A= function s_vp_setAndPersistValue(vs,v,a)=0A= =0A= {var l,e=3Dnew Date;if(v){e.setTime(e.getTime()+a*86400000);=0A= =0A= s_c_w('s_p_'+vs,v,a?e:0)};l=3Ds_c_r('s_p_'+vs);s_vpr(vs,l)} =0A= =0A= /*=0A= * Plugin: Get Query String CGI Variable Value=0A= */=0A= function s_vp_getCGI(vs,k)=0A= {var v=3D'';if(k&&s_wd.location.search){var q=3Ds_wd.location.search,=0A= qq=3Dq.indexOf('?');q=3Dqq<0?q:q.substring(qq+1);v=3Ds_pt(q,'&',s_cgif,=0A= k)}s_vpr(vs,v)}function s_cgif(t,k){if(t){var te=3Dt.indexOf('=3D'),=0A= sk=3Dte<0?t:t.substring(0,te),sv=3Dte<0?'True':t.substring(te+1);if(=0A= sk=3D=3Dk)return s_epa(sv)}return ''}=0A= /*=0A= * Plugin Utilities v2.0 (Required For All Plugins)=0A= */=0A= function s_vpr(vs,v){if(s_wd[vs])s_wd[vs]=3Ds_wd[vs];else s_wd[vs]=3D''=0A= if(vs.substring(0,2) =3D=3D = 's_')vs=3Dvs.substring(2);s_wd['s_vpv_'+vs]=3Dv=0A= s_wd['s_vpm_'+vs]=3D1}function s_dt(tz,t){var d=3Dnew = Date;if(t)d.setTime(=0A= t);d=3Dnew Date(d.getTime()+(d.getTimezoneOffset()*60*1000))=0A= return new Date(Math.floor(d.getTime()+(tz*60*60*1000)))}=0A= function s_vh_gt(k,v){var 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